Rico Bernasconi is undoubtedly a name to be reckoned with in the business, having launched hugely successful projects like Master Blaster and Vinylshakerz into the dance world under the pseudonym Rico Bass.

For some years now Rico has been concentrating on his solo career and together with his pal Vinterra he remixed the 2008 version of Yves Larock’s “Rise Up“. The mix played a major part in taking the tune into the top 10 of dance charts everywhere.

Now, the old school reggae fan Rico has locked himself in the studio with his posse and emerged with his own reggae composition.

Love Deep Inside gives us a first taste of summer, you can already feel the sun, the heat and hot bodies! As a vocal front man, he has no less than Toni Tuklan, who had considerable success with DJ Tomekk.

Remember this one? We’re pretty sure you do, cause the original has been floating on radiowaves for more than 25 years already. In 1983, Bananarama scored a big top 10 hit with ‘Cruel Summer’, after which Swedish pop-act Ace of Base covered it in 1998. The cover didn’t only turn into another big chart-chaser, but also caused an international breakthrough. With ‘Cruel Summer’, Ace of Base, received the golden status in the United States, with a top 10 position in the Billboard Chart.

The melodramatic summerhit has been an inspiration to many producers, leading to a countless wave of remakes and remixes. This time, it’s Rico Bernasconi giving his vision. This German DJ/producer is known for projects like Master Blaster and Vinylshakerz, under his Rico Bass alias. Rico has gone solo since last year. Next to his well-known remix of ‘Yves Larock – Rise Up’, which helped getting it up the numerous dance charts, Rico is now ready to score with ‘Cruel Summer’.

His ‘Cruel Summer’ has that little extra bit of dance it needed to do justice down the clubs. Melodic progressive and contagious house come together in this bittersweet after-summer hit. The sensual, sexy music video makes this red-hot release complete.

Rico Bernasconi is in full creative flow right now…his collabaration with Ace of Base has just flown into the charts and here he comes already with a follow-up: Hit The Dust has all the makings of a hit, just like its predecessor. This time, Rico has gone back in the studio with his Starshit label partner Marquez Klamt, their first production team-up in a long while.

Moving away from his usual style, Rico takes a different direction and gone for a groove with a fantastic rap, delivered by none other than Dean Burke, the man on the mic for Music Instructor. In the past, Rico Bernasconi has worked on a number of occasions with Leroy Daniels (on the Vinylshakerz hit “Club Tropicana” for example).

So who better to invite to the studio to record this 100% hit-style hook. It stands to reason that Rico has lined up a brilliant remix package as well, starting with his old buddy Yves Larock, returning the favour after Rico remixed Rise Up with such success. Along with the Original Mix, there’s a big room remix from DJs From Mars and club DJs are sure to have fun with the the Kut & Swel and Tho-Ku & Ragi remixes.